This still was taken from Disney's "The Lion King". It depicts the character Simba looking out into the stars. Some dust swirls out into the sky, and the word "SEX" is written by the dust particles. This frame appears for a split second in the movie, yet the subliminal message has been sent.
Golablization Contextual Essay
.
In the subliminal messages in media globalization plays a role in which lead to a social political and cultural perspective that provides an images of how globalization is helping these subliminal messages to have control over the people and be able to be so powerful.
What is globalization? And what are the multiple perspectives on it?
Globalization is the system of interaction among the countries of the world in order to develop the global economy. Globalization refers to the integration of economics and societies all over the world. Globalization involves technological, economic, political, and cultural exchanges made possible largely by advances in communication, transportation, and infrastructure. One perspective about globalization is that it can be use for good and bad.
How does globalization impact the problems that surround your chosen issue?
In this issue the perspective that globalization take is about how the people are being Americanism in a way that all that it is done by media is almost most of the time Unites States is involved. “What young people graced with disposableincome encounter in American television shows, movies, soft drink, theme parks,and American-labeled (though not American-manufactured) running shoes,T-shirts, baggy pants, ragged jeans, and so on, is a way of being in the world, the experience of a flow of ready feelings and sensations bobbing up, disposable, dissolving, segueing to the next and the next after that..” (Todd Gitlin) this is proving that globalization is playing a role in the issue of subliminal messages because they are making the media to send all this messages and making the people from other countries to be fascinating with all that come from the United States, Globalization impact the surround the issue because by the globalization the people are more attract to this new world for them andknowing that they have their own they feel more attractive to the one in the Unites states since it is the one that produce most if not all the movies andshows that the people around the world like the most.
- Provide examples of how globalization directly contributes to social, political, cultural, and economic issues of the world.
Globalization directly contributes to social, cultural and even to economic because social for how the people around the world react towards this new world of media and their characters, cultural because the people around the world are being the ones who want to be part of the culture and traditions presented on the media, economic can be for how the people buy and do all the possible things to be like the characters that media create and the things of their favorite people. Cultural it states, “American popular culture is the closest approximation today to a global lingua franca, drawing the urban and young in particular into a common cultural zone where they share some dreams of freedom, wealth, comfort, innocence, and power – and perhaps most of all, youth as a state of mind.” (Todd Gitlin) what it is proving is that looking at subliminal messages and how the media manipulate at the people and children is not only on an specific place is around the world where big and small people fall for this media and their advertisement that make them be follows and play with them at a level in which they want to be part of this culture and the people are blind and with the dream of be like one of the characters shown, the new culture that is being presented to them is one of the one that attract more at the children and the one that make them be part of it and have all possible items to feel close to their favorite character that they love. Also, “In music, cultural import-export relations can be intricate… the cultural gates are poorly guarded and swing both ways. American rhythm and blues influenced Jamaican ska, which evolved into reggae, which in turn was imported to the United States, mainly via Britain”. This is saying how the cultural that people love apparently the culture of America is being having an effect on the people around the world. Economic because its base on how the people are acting and how much they are willing to waist just to get what they want of their favorite movies/shown advertisement that media give around the world that it is put in many items such as clothes, shoes book backs, toys, all type of stuff; it sates“America’s entertainment corporations succeeded brilliantly in cultivating popular expectations for entertainment – indeed, the sense of a right to be entertained, a right that belongs to the history of modernity, the rise of market economies, and individualism” (828 Todd Gitlin) this express that globalization and subliminal messages in media is helping the economic in terms of corporations make more profit and the United States get richer by those who are brainwash with the advertisement. Besides economically it say “In 1990, in fact, film, television, music, radio, advertising, print publishing, and computer software together were the top export, almost $80 billion worth, and while software alone accounted for $50 billion of the total, some of the category also qualifies as entertainment– video games and pornography, for example.(Todd Gitlin). This is an example on how the economic and globalization connects to the issue of subliminal messages in media. Social the people are the ones who buy and use this items, and in terms on what the people want and like so that the companies can make this new world and all depends also on what the people want. For example, “The global popularity of Hollywood product often depends less on the spoken word, even when kept elementary (non-English-speakers everywhere could understand Arnold Schwarzenegger without difficulty), than on crackling edits, bright smiles, the camera tracking and swooping, the cars crashing off cliffs or smashing into other cars, the asteroids plunging dramatically toward earth”.(Gitlin) This means that it also depend on what the people want that the companies and media make so more people can be attract and make money. There are cases in which, “people tend to prefer domestically produced television to Hollywood goods, competitors in television, as in film and music, are pulled into America’s gravitational field” (Gitlin). Once again the media is going to produce what the people like and as the media saw the results that the people are having good results on it is easy for the media to continue giving those type of production so the people society can continue involve and attract to it.
In what ways, if any, could globalization be change to solve the issue?
The ways in which globalization can be change to solve the issue, well as the media is using globalization to create profit and to make all those items and make people follow them, from that way they must be clear on what they really are doing and the messages, use globalization to find ways to and this messages and the truth to the people so they can know what really it is about and do not make the people love them so much without knowing what the purpose and what it is behind this magic world.